At love777, your data privacy isn't a footnote — it's central to how the platform operates. Here you'll find a clear, straightforward breakdown of what we collect, why we collect it, who we share it with, and the rights guaranteed to you under the LGPD.
Every time you use the Love777 — whether you're placing a bet on the Brasileirão, sitting at a live Blackjack table, depositing via Pix, or just checking the round's odds — you generate data. That's unavoidable on any digital platform. What matters is what the platform does with that data, who has access to it, and what rights you hold as the owner of that information.
A Love777 operates in compliance with the Lei Geral de Proteção de Dados (LGPD — Law No. 13.709/2018), the Brazilian legislation governing the processing of personal data. This means every piece of data collected has a specific, documented purpose, a defined retention period, and a legal basis that justifies its processing. We don't collect data for the sake of it — we collect what we need for the platform to operate safely, lawfully, and efficiently for you.
This Privacy Policy applies to all services provided by Love777: Sports Betting on the Brasileirão Série A, Copa do Brasil, Copa Libertadores, and other competitions; live casino with Portuguese-speaking dealers; slots, crash games, and jackpots; the VIP Program; bonuses and promotions; and all support channels. By creating an account and using any service, you confirm that you have read and understood this policy.
If you ever have questions about how your data is handled, or wish to exercise any of the rights guaranteed to you under the LGPD, the official contact channel is privacy@love777.click — our privacy team responds within 15 business days, as required by law.
Law: LGPD No. 13.709/2018
Controller: Love777
DPO: privacy@love777.click
Primary legal basis: contract performance
Max. retention: 5 years after closure
Response time: 15 business days
Six concrete practices that make a real difference day to day
All communication between your phone or computer and Love777's servers is encrypted with 256-bit SSL — the same standard used by Brazil's leading digital banks like Nubank and Itaú. Your login credentials, betting history, and financial information are never transmitted as plain text.
The identity verification (KYC) process ensures that no one can open an account in your name without your knowledge. By verifying your CPF, RG, or CNH, Love777 adds an extra layer of protection against identity fraud — while also meeting the anti-money laundering regulations applicable to the sector.
Within love777, players' personal data is accessible only to the teams that need it to carry out their functions — customer support, financial operations, and regulatory compliance. No other department accesses player data without documented justification and DPO approval.
Love777 does not use your data for anything you haven't authorized. Marketing communications by email and SMS require explicit opt-in — and you can withdraw that consent at any time through the account dashboard or by emailing privacy@love777.click, with no penalty.
If you close your account and request data deletion, love777 fulfills the request within the legal timeframe, except for data that must be retained due to regulatory obligations (such as financial records required by the Central Bank for up to 5 years). You will receive an email confirmation once the deletion is complete.
In the unlikely event of a security incident affecting your personal data, love777 notifies the affected individuals and the Autoridade Nacional de Proteção de Dados (ANPD) within the legally required timeframes — without waiting for you to find out through other means.
Version 3.1 — Effective January 2026
A Love777 collects personal data in the following situations and categories:
Data you provide directly during registration:
Data automatically generated through platform use:
What we do not collect: Love777 does not collect sensitive data such as racial origin, religious beliefs, health data, or sexual orientation. The only exceptions are financial data required to process payments, handled under a specific legal basis.
Each piece of data collected by Love777 has a specific purpose and a corresponding legal basis under the LGPD:
A Love777 does not sell players' personal data. Data is shared with third parties only in the following specific, documented situations:
All third parties that process player data from Love777 are bound by contracts requiring compliance with the LGPD and our security standards. We do not transfer personal data to third parties outside Brazil without the appropriate safeguards required by the LGPD.
The personal data of players at the Love777 are stored on servers located in Brazil, with access restricted by multi-factor authentication and continuous security monitoring. The technical and organizational measures in place include:
Credit card data: love777 does not store full credit card numbers. Payment data is tokenized by our processing partners certified by the card networks (Visa, Mastercard, Elo) before reaching our servers.
A Love777 uses cookies and similar technologies to keep the platform running and improve your experience. The types of cookies used are:
You can manage your cookie preferences in your browser settings or through the privacy dashboard in your account on the Love777. Disabling essential cookies may prevent access to certain platform features.
A Love777 sends communications about promotions, bonuses, platform updates, and sporting events — such as Brasileirão Série A rounds, Copa do Brasil, and major MMA/UFC events — only to players who have expressly opted in during registration or subsequently through their account dashboard.
You can opt out of these communications at any time through three channels:
Cancellations are processed within 48 hours. Operational communications — deposit confirmations, withdrawal notifications, account security alerts — will continue to be sent regardless of your marketing preferences, as they are necessary for the service to function.
Self-excluded players: Love777 automatically suspends all marketing communications for players who activate voluntary self-exclusion, regardless of their notification settings. This is part of our commitment to responsible gambling.
The General Data Protection Law (LGPD) guarantees you, as the data subject whose information is processed by the Love777, the following rights, which may be exercised at any time:
To exercise any of these rights, contact our Data Protection Officer (DPO) at privacy@love777.click. The response deadline is up to 15 business days, as established by the LGPD.
A Love777 is strictly for users 18 and older. We do not knowingly collect personal data from minors. The registration process includes date-of-birth and CPF verification, and any account identified as belonging to a user under 18 is immediately closed, with any deposits made returned in full.
If you believe a person under 18 has created an account on love777, please contact us immediately at contato@love777.click. We investigate and resolve these cases as a top priority.
A Love777 retains players' personal data for the following periods, in accordance with the applicable purpose and legal obligation:
Once each retention period expires, data is securely deleted or irreversibly anonymized. There is no indefinite retention of personal data at Love777.
A Love777 may update this Privacy Policy periodically in response to regulatory changes, new platform features, or improvements to privacy practices. Changes that materially affect your rights or the processing of your data will be communicated by email and through a notification in the account dashboard at least 15 days' notice.
The date of the most recent update is always shown at the top of this page. Previous versions of this Policy are archived and can be requested by emailing privacy@love777.click. Continued use of the platform after the effective date of a new version constitutes acceptance of the changes made.
The Data Protection Officer (DPO) of the Love777 is responsible for ensuring this Policy is upheld and for handling data subject requests. For any questions related to privacy and personal data protection:
For general support questions unrelated to privacy — account issues, withdrawals, bets — use the live chat on the platform or email contato@love777.click.
If, after contacting the DPO, you believe your rights have not been adequately addressed, you may file a complaint directly with the National Data Protection Authority (ANPD) through the official Brazilian federal government portal.
The LGPD grants you eight rights — here's how to exercise each one
Request a full copy of all the data love777 holds about you. We'll send the report by email within 15 business days.
If any of your registered information is incorrect or outdated, you can request a correction. Details such as your name, address, and phone number can be updated directly in your account dashboard.
When you close your account, you may request the deletion of your personal data. We fulfill the request in compliance with legally mandated retention periods.
Request your data in a structured format (JSON or CSV) for transfer to another platform. We fulfill portability requests within 15 business days.
You may withdraw consent for marketing and promotional communications at any time, with no penalty to your account.
Request a full list of the third parties with whom love777 has shared your personal data, along with the purpose of each disclosure.
Object to data processing based on legitimate interest when you believe your personal interests outweigh those of the platform.
Request human review of any decision made solely by automated algorithms that affects your rights or interests as a player.
To exercise any of these rights, submit your request to privacy@love777.click — we respond within 15 business days.
Purpose, legal basis, and retention period for each data category
| Data Category | Purpose | Legal Basis (LGPD) | Retention |
|---|---|---|---|
| Full name, CPF, date of birth | Registration and identity verification | Contract performance | 5 years after closure |
| Email and mobile | Operational communication and support | Contract performance | 2 years after account closure |
| Identity documents (RG/CNH) | Anti-money laundering KYC verification | Legal obligation | 5 years after closure |
| Pix key and payment details | Processing deposits and withdrawals | Contract performance | 5 years (Bacen requirement) |
| Betting and gameplay history | Support, auditing, and responsible gambling | Legitimate interest | 3 years after each record |
| IP address and device data | Security and fraud prevention | Legitimate interest | 12 months |
| Browsing behavior | Platform improvement and personalization | Consent / Legitimate | 12 months |
| Marketing preferences | Sending promotional communications | Consent | Until consent is withdrawn |
| Security and audit logs | Incident investigation and compliance | Legal obligation | 12 months |
The most common questions about how we handle your data
To exercise your rights under the LGPD, dispute the processing of your data, or ask questions about this Privacy Policy, contact us at privacy@love777.click. We respond within 15 business days. This Policy should be read together with the Terms and Conditions and the Responsible Gaming of Love777.
Love777 handles your data responsibly and transparently, in full compliance with the LGPD. Create your account now and play knowing exactly how your data is used.
+18 · LGPD compliant · Data protected with 256-bit SSL
Set daily, weekly, or monthly deposit limits in your account dashboard. Limits take effect immediately, with no waiting period.
Set a maximum play time per session and receive alerts as you approach the limit. Regular breaks keep your gambling in check.
Request a temporary or permanent self-exclusion in your account settings. Access is blocked immediately upon confirmation.
Love777 is for users 18 and older only. We verify the identity of all players at registration and on their first withdrawal.
⚠️ Sports Betting and casino games involve real financial risk. Play responsibly. If you need support, call 188 (CVV) or visit our Responsible Gambling page.